BC Housing new identity was in need of a graphic support system to incorporate their very diverse users.
They serve all kinds of individuals, from those who are homeless, to buyers of new homes. This presented a challenge as to how to showcase all the potential users of their services without using imagery of people, which could bring issues as to how to represent the right target audiences, limit the reach of their projects, and present challenges as to perception of their projects' audience.
While at Latitude Agency, we develop a graphic system of illustrations (complete set of buildings and characters) in an unique style that will now be used as part of their new identity platform.
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